Due to the fact that an Internet site is used to share info and facts with the online world or to get more clients in the event that you offer goods and/or services, it is important to know how it is performing. What you will need for that is a comprehensive log of the visits to the website - how many new individuals have opened it, how many have returned, what web pages they have visited and so forth. It'll also be very beneficial if you know how people noticed your site, especially if you are running a marketing campaign, because you will be able to determine if people have opened your site directly or if they were referred by an online search engine or a site in which you advertise. Such info can help you improve the performance of the Internet site and, if necessary, modify your advertising practices if various parts of the website need to be getting more targeted traffic. Having detailed stats will give you a better comprehension of how your Internet site is doing and a better control over your online presence.